商务英语综合教程

本教材内容丰富、语言 通俗，理论性和实用性强， 适合于市场营销、企业管理 或工商管理等专业。 本教材是2018年浙江工 业大学重点建设教材，其编 写是基于商务英语课程群体 性和个体性的特点，有针对 性地进行课程教授对象需求 分析，将商务知识、商务技 能和语言综合能力融为一体 ，体现教学内容的综合性和 教学形式的多样性。 本教材包含了跨学科的 综合性和系统性内容，其中 专业知识内容主要包括国际 商务概述、国际贸易理论与 实务、企业管理、市场营销 、经济学理论、国际投资等 方面的系统知识；商务语言 内容主要包括商务英语语言 的基本要求、专业资料的阅 读、商务往来书信的写作、 商务交易磋商的口语。

Unit 1 Language of Business English I. Introduction II. The Roles of Business English III. Lexical Styles of Business Vocabulary IV. Syntactic Styles of Business Sentences V. Social Formulas of International Business Correspondences Explanatory Notes on Economic Terms Test Yourself Unit 2 International Price Terms I. Introduction II. Price Terms III. Rules for Any Transport Mode IV. Rules for Sea and Inland Waterway Transport V. Pricing VI. Money of Account VII. Commission and Discount VIII. Other Non-price Commercial Economic Terms Explanatory Notes on Economic Terms Test Yourself Unit 3 International Payments and Settlements I. Introduction II. Bill of Exchange III. Promissory Note and Cheque IV. Remittance V. Terms and Methods of Payment in International Trade--Collection VI. Terms and Methods of Payment in International Trade--Letter of Credit （L/C） VII. Documents Explanatory Notes on Economic Terms Test Yourself Unit 4 International Trade Practice I. Introduction II. Business Preparatory Work III. Business Negotiation IV. Signing of a Contract V. Performance of an Export Contract VI. Performance of an Import Contract Explanatory Notes on Economic Terms Test Yourself Unit 5 Establishing Business Relations I. Introduction II. Channels and Methods for Establishing Business Relations III. Contents of Mails for Establishing Business Relations IV. Main Channels and Methods for Credit Inquiries or Investigations V. Sample Letters Explanatory Notes on Economic Terms Test Yourself Unit 6 Inquiries and Offers I. What Is an Inquiry II. Contents in an Inquiry