管理学基础英语教程(新视界商务英语系列教材)

本教材是在新时代背景 下针对商务英语本科专业或 者经管类专业学生编写的一 本旨在提高学生管理学知识 与技能、商务英语知识与技 能的教材。本书内容丰富， 选材新颖，凸显“经典文献 +知名公司案例”的亮点和 特色。每个单元都有两篇文 章，Text A为与该单元主题 相关的英文经典文献，Text B为知名公司的案例，包括 中国知名公司的案例，并设 计相应的案例分析和思考题 目，“经典文献+知名公司 案例”的形式有助于学生将 理论与实践有机结合，培养 其批判性思维能力、创新能 力、解决问题的能力。同时 ，本书囊括了当代管理学的 重要领域，包括创业和建立 公司、组织结构、目标管理 、战略管理等14个单元的内 容。

Chapter 1 Entrepreneurship and Setting Up a Business Text A The Founder's Diemma Text B Three Lessons for Entrepreneurs from inside Alibaba's Taobao University Text C How the Best Entrepreneurs Succeed Chapter 2 Organizational Structure Text A Building the Al-Powered Organization Text B Starbucks Coffee's Organizational Structure & Its Characteristics Text C General Electric's Organizational Structure for Diversification Chapter 3 Managing by Objectives Text A Management by Whose Objectives? Text B Goal Setting Case Study Text C McKinsey and Co. Case Study Summary Chapter 4 Strategic Management Text A The Core Competence of the Corporation Text B Strategic Management of eBay Text C Apple's Profitable but Risky Strategy Chapter 5 Finding and Keeping the Best Employees Text A How to Keep Your Best Employes:Developing an Efective Retention Policy Text B Is Twitter's Retention Strategy Enough to Attract Top Talent? Text C Increasing Employee Retention Through Experience Chapter 6 Motivating Employees Text A Maslow's Hierarchy of Needs Theory Text B An Inside Look at Google's Best Employee Perks Text C How to Inspire & Motivate Chinese Employees Chapter 7 Leadership Behawiors and sles Text A Leacdership That CGets Results Text B Gree Electncs Dong ingzhu:Why Chinas Leading Businesworman Doesnt Do Holidays Text C Leadership Case Study.steve lobs-The Man Who Ushered in the Smartphone Revolution Chapter 8 Business Communication Text A Leadership lis a Conversation Text B Business Communication Case Study: Reef & Rainforest Text C Business Communication Case Study.Knee Walker Central Chapter 9 The System and Process of Controlling Text A The Control Function of Management Text B Effective OEC Management Control at China Haier Group Text C Balanced Scorecard of Volkswagen Group Chapter 10 Production and Operations Management Text A The Principles of Scientific Management Text B Operations Management in McDonald's Text C Waimart and Its Operations Management Success Chapter 11 Understanding Market and Customers Text A From Sales Obsession to Marketing Effectiveness Text B Coca-Cola CRM Case Study Text C Porter's Five Force Analysis of Huawei and the Smartphone Industry Chapter 12 Financial Management Text A The Role of Financial Management Text B Financial Management of Johnson and Johnson (JNJ) Text C The Role of Financial Management in the Healthcare Industry Chapter 13 Business Ethics and Corporate Social Responsibility Text A Corporate Social Responsibility Theories:Mapping the Territory