Preface
Getting Started: Important Things to Learn First
USING STATISTICS: \\\"You Cannot Escape from Data\\\"
GS.1 Statistics: A Way of Thinking
GS.2 Data: What Is It?
GS.3 The Changing Face of Statistics
GS.4 Statistics: An Important Part of Your Business
Education
REFERENCES
KEY TERMS
EXCEL GUIDE
MINITAB GUIDE
1 Defining and Collecting Data
USING STATISTICS: Beginning of the End...Or the End of the Beginning?
1.1 Defining Variables
1.2 Collecting Data
1.3 Types of Sampling Methods
1.4 Types of Survey Errors
THINK ABOUT THIS: New Media Surveys/Old Sampling Problems
USING STATISTICS: Beginning of the End...Revisited
SUMMARY
REFERENCES
KEY TERMS
CHECKING YOUR UNDERSTANDING
CHAPTER REVIEW PROBLEMS
CASES FOR CHAPTER 1
CHAPTER 1 EXCEL GUIDE
CHAPTER 1 MINITAB GUIDE
2 Organizing and Visualizing Variables
USING STATISTICS: The Choice Is Yours
2.1 Organizing Categorical Variables
2.2 Organizing Numerical Variables
2.3 Visualizing Categorical Variables
2.4 Visualizing Numerical Variables
2.5 Visualizing Two Numerical Variables
2.6 Organizing and Visualizing a Set of Variables
2.7 The Challenge in Organizing and Visualizing Variables
USING STATISTICS: The Choice Is Yours, Revisited
SUMMARY
REFERENCES
KEY EQUATIONS
KEY TERMS
CHECKING YOUR UNDERSTANDING
CHAPTER REVIEW PROBLEMS
CASES FOR CHAPTER 2
CHAPTER 2 EXCEL GUIDE
CHAPTER 2 MINITAB GUIDE
3 Numerical Descriptive Measures
USING STATISTICS: More Descriptive Choices
3.1 Central Tendency
3.2 Variation and Shape
3.3 Exploring Numerical Data
3.4 Numerical Descriptive Measures for a Population
3.5 The Covariance and the Coefficient of Correlation
3.6 Descriptive Statistics: Pitfalls and Ethical Issues
……
4 Basic Probability
5 Discrete Probability Distributions
6 The Normal Distribution
7 Sampling Distributions
8 Confidence Interval Estimation
9 Fundamentals of Hypothesis Testing: One-Sample Tests
10 Two-Sample Tests and One-Way ANOVA
11 Chi-Square Tests
12 Simple Linear Regression
13 Multiple Regression
