工商管理英语教程(第2版新世纪专业英语系列教材普通高等教育十一五规划教材)

本书以工商管理英语教程为中心内容，选材全面 。包括了企业管理的一般理论，比如经理的作用，计 划，组织，领导，控制以及经济学十大原理。包括了 对企业职能部强门具体业务的描述。比如市场营销， 人力资源管理，广告，批发，零售等。 每单元有正课文一篇，副课文一篇，理论与实例 并茂，以利于学生既能严谨细致地学习，又能有充足 的材料浏览，拓宽视野。 听，说，填，选，翻译，写作，难易兼顾。以供 根据不同情况选择使用，帮助学生掌握并巩固所学内 容。 本书重点不是放在加强学生钻研高深理论的能力 上，而是帮助学生建立坚实的工商管理专业基础，并 掌握用英语表达专业内容的技能。

Unit 1 What is a Manager? Additional reading What is Management? Unit 2 Levels of Management Additional reading What It Takes to Be a Great Manager Unit 3 Management-a Dynamic Process Additional reading A Chaging Workforce:Older and More Diverse Unit 4 Ten Principles of Economics (Part Ⅰ) Additional reading Supply and Demand Unit 5 Ten Principles of Economics(Part Ⅱ) Additional reading National Income Accounts Unit 6 Planning Additional reading Overview of Goals and Plans Unit 7 Organizing Additional reading Departmentlization Unit 8 Leading(Part Ⅰ) Additional reading reading Leading(Part Ⅱ) Unit 9 The Basic Structure and Objectives of the Control Process Additional reading Budget and financial Controls Unit 10 The Business Presentation Additional reading Types of Presentations and Five Propositions about Presentations Unit 11 Forms of Business Enterprise Additional reading Categorize a Company by Industry Sector Unit 12 The Role of Services in an Economy Additional reading Management Challenges Unit 13 The World of Retailing Additional reading Developing a Retail Strategy Unit 14 The Role of Marketing Research in Decision Making Additional reading The Nature of Marketing Unit 15 Human Resource Management and Competitive Advantage Additional reading The Industrial Relations System Unit 16 Entrepreneurs:The Energizers of Small business Additional reading Characteristics of Entrepreneurs Unit 17 Business Ethics Additional reading Manifestations of Ethical Dilemmas Unit 18 The Job Interview Additional reading Preparing Your Resume Appendix Ⅰ Reference Translation of the Main Texts Appendix Ⅱ Key to the Exercises Appendix Ⅲ Tapescripts Appendix Ⅳ Glossary