传播学专业英语(大学专业英语系列教材)

《传播学专业英语》的目标读者是高等院校新闻 传媒类专业高年级本科生和研究生。此书可以当作传 播学专业英语教材，也可以当作传播学英文授课或双 语授课教材。 本书特色如下：一、语言和传播学知识并重，既 能使学生扩展专业词汇和专业阅读，提高其语言能力 ，同时也能使学生通过阅读所选原文，进一步理解和 掌握传播学的知识体系。二、语言力求地道规范，同 时又由浅入深，逐步提高语言难度，避免忽易忽难。 三、内容力求简洁系统，体现传播学的知识体系，但 又重点突出，不面面俱到。四、兼顾传播学基础理论 和大众传播，力求兼顾知识的系统性和文章的趣味性 、可读性。五、考虑到高校教学的实际，编写了12个 单元，篇幅适于一个学期的教学使用。课后附有注释 、加注音标的生词、翻译练习和讨论写作题，以利于 课后的学习和复习。

Unit 1 The Importance of Communication Text A Communication—What Makes Man the Master of the Earth Text B Stages in the History of Human Communication Unit 2 The Nature of Communication ? Text A What is Communication Text B What Communication Does Unit 3 Culture, Communication and Mass Communication Text A Culture and Communication Text B What is Mass Communication Unit 4 Basics of Communication Theories (I) Text A The Media as Gatekeeper Text B The Limited Effects Theories Unit 5 Basics of Communication Theories (II) Text A Theories about Audience and Communication Effects Text B The Meaning-Making Perspective Unit 6 Books Text A History of Books Text B Book Publishing Unit 7 Newspapers Text A Early History of Newspapers Text B Development of Newspapers Text C Newspapers in USA and Their Audiences Text D Trends and Convergence in Newspaper Publishing Unit 8 Magazines ? Text A A Short History of Magazines Text B Structure of the Magazine Industry Text C Trends in Magazine Publishing Unit 9 Radio Broadcasting Text A Early History of Radio Text B Development of Radio Broadcasting Unit 10 Movies Text A A Short History of the Movies Text B The Development of the Movies Text C Movies in the Age of Television Text D Movie Industry Today Unit 11 Television Text A A Short History of Television Text B The Broadcast Television Industry Text C Trends and Convergence in Television and Cable Unit 12 The Internet Text A A Short History of the Internet Text B The Internet Today