商务英语阅读文选(十三五应用型本科商务英语系列规划教材)

本书精选了英美报刊上近几年公开出版的文章数 十篇，按照商业、投资、物流、电子商务、旅游等类 别编为十四个单元，每一单元均设置了课文A、课文B 和补充阅读。课文A、课文B分别针对每一单元主题从 不同角度进行论述，以帮助学习者拓展视野，并为他 们进一步阅读奠定基础；补充阅读部分则以具体的事 例或案例呈现与主题有关的商务活动，现实感更加强 烈。本书每一篇课文后面均附有形式多样的练习，以 帮助学习者加深理解，引导学习者进一步拓展阅读。 本书适用于应用型本科商务英语、外经贸有关专 业的学生，也可供具有同等水平的商务从业人员使用 。

Unit 1 A Country''s Business Strategies Part I Pre-Reading Questions Part II Extensive Reading Text A Japan Needs Immigrants, but Do Immigrants Need Japan? Text B Thailand''s Economic Growth Strategy Focuses on Small Business Part III Supplementary Reading (Reconnecting Cuba) Unit 2 Marketing Part I Pre-Reading Questions Part II Extensive Reading Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game Text B Your Guide to Today''s Online Marketing Part III Supplementary Reading (Have Marketers Made Us Fat?) Unit 3 International Investment Part I Pre-Reading Questions Part II Extensive Reading Text A Global Companies in Retreat Text B Is It Worth It? Part III Supplementary Reading (The Good, the Bad and the Ugly) Unit 4 International Logistics Part I Pre-Reading Questions Part II Extensive Reading Text A Global Logistics--Thinking Outside the Box Text B Delivering the Goods Part III Supplementary Reading Forgotten Journeys) Unit 5 Business Culture Part I Pre-Reading Questions Part II Extensive Reading Text A Briefing Amazon Text B Upstarts on Top: How OPPO and Vivo Are Beating Apple, Xiaomi and the Gang Part III Supplementary Reading (Jiopolitics) Unit 6 E-commerce Part I Pre-Reading Questions Part II Extensive Reading Text A Fintech in China Text B Indian E-commerce: Delayed Delivery Part III Supplementary Reading (China''s Internet Giants) Unit 7 Tourism and the Hotel Industry Part I Pre-Reading Questions Part II Extensive Reading Text A Islam''s Holiest, Most Expensive Trips to Mecca Draw Controversy over Luxury Hotels Text B The Hotel Industry in the United Kingdom Part III Supplementary Reading (Voguish and Trendy Hotels) Unit 8 Housing Market Part I Pre-Reading Questions Part II Extensive Reading Text A Popping Property Bubbles--Choosing the Right Pin Text B Property in Sweden Home Is Where the Heartache Is Part III Supplementary Reading (The Effects of America''s Worst Property Crash Go Very Wide)