跨文化交际

《跨文化交际》针对的学生群体是具有中学英语 基础的大学生，既适用于英语专业一、二年级学生， 也适用于具有中学英语基础的非英语专业学生和英语 爱好者学习。本书具备以下主要特色： *遵循了全新的教学理念 依托学生密切关注的跨文化交际的内容，结合跨 文化交际知识组织学生进行语言交际活动。 *涉及了系统的跨文化交际内容 涵盖跨文化交际学的基本知识和文化认知、文化 冲突等内容，讨论了不同语境下的跨文化交际。 *引进了真实的教学材料 真实、地道的语言材料，穿插了大量的插图、照 片等真实的视觉材料，表现手段活泼，效果生动直观 。 *设计了新颖的教材板块 多样的板块设计促使学生积极思考、提问、探索 、发现、批判，培养自主获得知识，发现问题和解决 问题的能力。 *提供了多样的训练活动 打破了传统教材单调的训练程式，帮助教师设置 真实的语言运用情境，培养学生语言综合运用能力。 *推荐了经典的学习材料 在每个章节的最后部分向学生推荐经典的书目、 影视作品、名诗欣赏以及英文歌曲等学习资料，使教 材具有了弹性和开放性，方便不同院校不同水平学生 的使用。

Unit 1 An IntrOductiOn to Intercultural Communication Text A Intercultur．al Communication Text B The Importance of Training Intercultural Conmmnication Awareness Text C The Era of Intercultural Communication Text D Stereotypes：An Intercultural No—No Text E Chinese and American Understandings on Friendship Unit 2 Understanding Communication Text A Components of Communication Text B Features of Colnlllunication Text C How Long Does It Tal(e to Say I’m Getting Married(I) Unit 3 Verbal Communication(I) Text A Cultural Difierences on Lexical Level Text B Translation and Cultures Text C How to Improve Verbal Comnmnication Unit 4 Verbal Communication(II) Text A Compliments in Chinese and American English(1) Text B Compliments in Chinese and American English(2) Text C How to Address People Text D Conversation and Culture Unit 5 Nonverbal Communication(I) Text A Nonverbal Communication Text B Making a Gesture Text C Every Body’S Talking Text D Top 1 0 Nonverbal Communication Tips Unit 6 Nonverbal Communication(II) Text A How Big Is Your Space Bubble Text B Time Sense：Polychronicity and Monochronicity Text C Eye Contact Unit 7 Cross—gender Communication Text A Gender Difierences in Communication Text B Six Principles for Effective Cross-gender Communication Text C Gender Issues Unit 8 Understanding Culture Text A What Is Culture Text B Features of Culture Text C How Long Does It Take tO Say I’m Getting Married(II) Unit 9 Cultural Diversity Text A The Basic Unit of Society：The Individual or the CoHective Text B Family Structure Text C Friendship of American Style Unit 10 Cultural Influence on Perception Text A Shakespeare in the Bush Text B Generalizations and Stereotypes Text C American Stereotypes of China Unit 11 Culture Shock Text A Culture Shock Text B How to Survive Culture Shock Text C Can You Survive Reverse Culture Shock Unit 12 Cultural Differences in Education Text A Classroom Expectations Text B 15 Important Cultural Differences in the Classroom Text C Classroom Culture Unit 13 Cultural Differences in Etiquette and Protocol Text A International Gift-giving Etiquette Text B Business Card Etiquette Text C How Tipping Works Unit 14 Cultural Differences in Business Negotiation Text A Cross-cultural Negotiation Text B How to Steer Clear of Pitfalls in Cross--cultural Negotiation Text C The Top Ten Ways Culture Affects Negotiating Style Unit 15 Developing Intercultural Competence Text A A Four-step Approach to Intercultural Communication Training Text B Developing Intercultural Communication Competence Text C Cultural Awareness 参考答案 主要参考文献