Chapter 1 An Introduction
1.1 Culture
1.2 Communication
1.3 Intercultural Communication
1.4 Global View on Intercultural Communication
Chapter 2 Philosophy and Values in Different Cultures
2.1 Introduction
2.2 Chinese and Western Philosophy
2.3 Central Ethical Values in Two Cultures
Chapter 3 Daffy Verbal Communication
3.1 Introduction
3.2 Form of Address
3.3 Initiating Conversation and Conversation Topics
3.4 Greeting, Invitation and Parting
3.5 Gratitude and Apology
3.6 Compliments and Responses
3.7 Visiting and Dining
Chapter 4 Verbal Communication
4.1 Culture-Loaded Words
4.2 Proverbs
4.3 Taboos
Chapter 5 Nonverbal Communication
5.1 Introduction
5.2 Time Language
5.3 Spacial Language
5.4 Body Language
5.5 Paralanguage
Chapter 6 Social Customs and Etiquette
6.1 Introduction
6.2 Traditional Chinese and Western Festivals
6.3 Customs and Ceremonies of Baby's Birth
6.4 Different Birthday Celebrations
6.5 Different Grown-up Ceremony for Children
6.6 Different Rituals of Marriage
Chapter 7 Intercultural Business Etiquette
7.1 Introduction
7.2 General Intercultural Business Etiquette
7.3 Some Golden Rules of Intercultural Business Etiquette
Chapter 8 Customs and Etiquette of Some Countries
8.1 Oriental Culture
8.2 Occidental Culture
8.3 Middle-Eastern Culture
8.4 Main African Cultures
Supplementary Reading Social Customs and Etiquette of Some OBOR Countries
References
