您好,欢迎来到聚文网。 登录 免费注册
华为奇迹(英文版)/创新中国

华为奇迹(英文版)/创新中国

  • 出版社: 五洲传播
  • 作者: 程东升//刘丽丽|译者:悦享怡然文化
  • 商品条码: 9787508540054
  • 版次: 1
  • 开本: 16开
  • 页数: 439
  • 出版年份: 2019
  • 印次: 1
定价:¥128 销售价:登录后查看价格  ¥{{selectedSku?.salePrice}} 
库存: {{selectedSku?.stock}} 库存充足
{{item.title}}:
{{its.name}}
精选
内容简介
华为,中国民企的佼佼者、全球电信网络解决方 案提供商、全球第二大电信基站设备供应商。近年来 ,以华为为代表的中国高科技民企正在全球范围内展 现中国实力。《华为奇迹(英文版)》是一本讲述华为 发展史的力作,作者程东升、刘丽丽克服种种困难, 采访了数百位“华为人”,访谈整理稿多达400 余万 字,录音材料201 小时以上,历时五年,写就本书。
作者简介
程东升,就职于南方报业传媒集团、著名财经媒体——《21 世纪经济报道》,南方都市报深圳智库特聘专家,深商研究会成员,有近11 年的媒体工作经历,持续追踪、研究华为,被业内称为“华为研究专家”。先后出版有《华为真相》《华为经营管理智慧》等。 刘丽丽,《亚太经济时报》编辑。
目录
Chapter I Approaching Huawei I. Why is Huawei So Powerful? II. Culture is an Inexhaustible Resource III. Huawei's Mind-set of Internationalization IV. Tearing Up the Department Walls V. The Philosophy of Ren Zhengfei VI. The Greyscale Management Philosophy of Ren Zhengfei Chapter II Technology Strategy I. \"Eight Systems of Seven Countries\". II. Ren Zhengfei: I Can Do Nothing but Jump off a Building if I Lose III. The First Application of C&CO8 in Yiwu IV. The Rise of Julong, Datang, Jinpeng, ZTE and Huawei Under the Policy of Support V. The 10,000-Port Switch Opened Up the Rural Telephone Market VI. The Beijing Institute: A Milestone of Technology Development VII. The \"Taking-in\" Principle of Technology VIII. Cisco Sued Huawei for Infringement IX. The Tactic of Suppressing the Competition Beats Domestic Rivals.. X. The Travails of Two Innovations XI. Among the Technological Leaders XII. The Huawei Cloud Strategy Chapter III Battle of Marketing I. 100:1 \"Mass Combat\". II. Regardless of Cost: Managers who are not Willing to Spend Money are not Good Managers III. Price War: Kill the Competitors IV. The Customer Relationship is the Core Competence V. From \"Drinking and Kickbacks\" to \"Consultation and Marketing\" VI. Insistence on the \"General Customer\" Principle VII. Establishing Joint Venture Companies with the Telecommunications Bureaus VIII. Huawei's Service Innovation IX. Establishing a First-Class Delivery Platform Chapter IV Secret Tips for the Recruitment of Talent I. The Recruitment of 10,000 People that Stunned the Whole Nation... II. \"Devil Training\". III. Cultivating Talent IV. Turn a Scholar into a Soldier V. Considering Talents as Strategic Resources VI. Huawei University - the Modem Whampoa Academy for the Chinese Business World Chapter V Survive the Winter I. The Final Mania II. A Freezingly Cold Winter III. The Truth About Selling Avansys Power IV. Layoffs, Layoffs and Layoffs V. The Way Back to Traditional Business Competition VI. Huawei's Crisis Management Chapter VI Transnational Marketing and Chinese-Style Diplomacy I. Starting from Hong Kong

蜀ICP备2024047804号

Copyright 版权所有 © jvwen.com 聚文网