Chapter I Approaching Huawei
I. Why is Huawei So Powerful?
II. Culture is an Inexhaustible Resource
III. Huawei's Mind-set of Internationalization
IV. Tearing Up the Department Walls
V. The Philosophy of Ren Zhengfei
VI. The Greyscale Management Philosophy of Ren Zhengfei
Chapter II Technology Strategy
I. \"Eight Systems of Seven Countries\".
II. Ren Zhengfei: I Can Do Nothing but Jump off a Building if I Lose
III. The First Application of C&CO8 in Yiwu
IV. The Rise of Julong, Datang, Jinpeng, ZTE and Huawei Under the
Policy of Support
V. The 10,000-Port Switch Opened Up the Rural Telephone Market
VI. The Beijing Institute: A Milestone of Technology Development
VII. The \"Taking-in\" Principle of Technology
VIII. Cisco Sued Huawei for Infringement
IX. The Tactic of Suppressing the Competition Beats Domestic Rivals..
X. The Travails of Two Innovations
XI. Among the Technological Leaders
XII. The Huawei Cloud Strategy
Chapter III Battle of Marketing
I. 100:1 \"Mass Combat\".
II. Regardless of Cost: Managers who are not Willing to Spend Money are
not Good Managers
III. Price War: Kill the Competitors
IV. The Customer Relationship is the Core Competence
V. From \"Drinking and Kickbacks\" to \"Consultation and Marketing\"
VI. Insistence on the \"General Customer\" Principle
VII. Establishing Joint Venture Companies with the Telecommunications
Bureaus
VIII. Huawei's Service Innovation
IX. Establishing a First-Class Delivery Platform
Chapter IV Secret Tips for the Recruitment of Talent
I. The Recruitment of 10,000 People that Stunned the Whole Nation...
II. \"Devil Training\".
III. Cultivating Talent
IV. Turn a Scholar into a Soldier
V. Considering Talents as Strategic Resources
VI. Huawei University - the Modem Whampoa Academy for the Chinese
Business World
Chapter V Survive the Winter
I. The Final Mania
II. A Freezingly Cold Winter
III. The Truth About Selling Avansys Power
IV. Layoffs, Layoffs and Layoffs
V. The Way Back to Traditional Business Competition
VI. Huawei's Crisis Management
Chapter VI Transnational Marketing and Chinese-Style Diplomacy
I. Starting from Hong Kong