外贸英语函电教程(高职高专商务英语实训系列教材)

郭晓丽主编的《外贸英语函电教程(高职高专商 务英语实训系列教材)》以业务流程为基线，以活动 任务为明线，以实操能力为暗线，根据外贸业务操 作流程来组织教学内容，包括撰写开发信、询盘和 发盘、还盘、确认订单、磋商付款条件、信用证、 包装、运输和处理索赔等九个单元。每个单元聚焦 一个核心环节或工作任务；基于建构主义学习理论 和教学支架理论，将该环节或任务分解为若干子任 务，这些子任务在认知顺序和难易程度上逐层递进 ，前一任务为后续任务提供职业素养及语言技能基 础，循序渐进地帮助学生完成任务，进而实现技能 把握和业务熟练的教学目标。整体教学设计符合学 生认知规律，融合了专业性、趣味性和可操作性等 特点，便于教师组织课堂活动，提高学生学习主动 性，促进教学互动。

Unit I Establishing Business Relations Activity 1 How to find the customers? Activity 2 How to impress the customers? Activity 3 How to write an email to establish business relations? Language Practice Unit 2 Inquiries and Offers Activity 1 Inquiries and replies Activity 2 Firm offers and non-firm offers Activity 3 Writing an offer Language Practice Unit 3 Counter-offers Activity 1 Negotiating prices Activity 2 Counter-offers Activity 3 Negotiating at a stationary trade fair Activity 4 Writing re-counter-offers Language Practice Unit 4 Order Confirmation Activity 1 Confirm or reject? Activity 2 How to confirm orders? Activity 3 What to do after the order confirmation? Language Practice Unit 5 Terms of Payment Activity 1 Understanding different terms of payment Activity 2 Which one is more favorable? Activity 3 How to negotiate payment terms? Language Practice Unit 6 Letter of Credit Activity 1 What to do? Activity 2 Urging the establishment of L/C Activity 3 Notifying the opening of an L/C Activity 4 Proposing amendments to L/C Language Practice Unit 7 Packaging Activity 1 Understanding packaging Activity 2 Describing packaging Activity 3 Replying to customers' requirements about packaging Language Practice Unit 8 Shipping Activity 1 What do you care about? Activity 2 Emails about shipping Activity 3 Grouping sentences about shipping Activity 4 Early shipment Activity 5 Shipping advice Language Practice Unit 9 Settling Claims Activity 1 Dos and don'ts for settling claims Activity 2 How to give appropriate responses? Activity 3 Replying to complaints and claims Language Practice Appendix Emails from Trading Companies