商务文本分析与应用教程(全国翻译专业本科系列教材)

\"本书共有10 章，选取了访谈、演讲、报告、社评、新闻等多种文体。所选话题紧密结合 时代发展，涉及知识面广，用语生动自然，旨在为学生提供最前沿和最地道的信息输入和语 言素材。本书的一个突出特点是通过指导学生利用网络资源来构建基本的商务知识框架，培 养学生的自主学习意识、网络搜索能力、理性思维能力和语言逻辑表达能力。 本书适合英语专业和翻译专业学生使用，也适合作为了解外媒对世界和中国经济形势看 法及基本商务翻译技巧和知识的参考资料。 本书部分内容配有视频，请点击以下链接进行下载学习（提取码：t9uc）：https://pan. baidu.com/s/1ub2FFBB4Tcbk-FPqS66U3w。\"

Chapter 1 Marketing Strategies Pre-reading Activities Part 1:Case Study of KFC Part 2:Case Study of Hai Di Lao Part 3:Case Study of Disneyland Part 4:Case Study of Promotional Strategies Business Application Chapter 2 Corporate Scandals Pre-reading Activities Part 1:Volkswagen Emissions Scandal Part 2:How United Airlines Handles an Overbooked Flight Part 3:Well Fargo's Fake Accounts Part 4:Tesco's Accounting Fiasco Business Application Chapter 3 Cars and Oil Pre-reading Activities Part 1:Car Ownership Restrictions Part 2:M&A: Geely and Volvo Part 3:Car Models and Auto Shows Part 4:Oil Pricing Mechanism Business Application Chapter 4 China's Internet Companies Pre-reading Activities Part 1:Case Study of WeChat Part 2:Case Study of Vancl Part 3:Case Study of Alibaba Part 4:Case Study of Jack Ma Business Application Chapter 5 China's Property Market Pre-reading Activities Part 1:China's Real Estate Bubble Part 2:Beijing's Property Control Measures Part 3:Property Boom/Bust Part 4:China's Women and Property Business Application Chapter 6 China's High-Speed Rail Pre-reading Activities Part 1:Trajectory of China's HSR Development Part 2:News Reports on China's HSR Part 3:Industry Implications of High-Speed Rail Part 4:High-Speed Rail in the U.S Business Application Chapter 7 China's Demographic Economics Pre-reading Activities Part 1:China's Demographic Challenges Part 2:Challenges Facing the Old Part 3:Maternity Tourism Part 4:Controversial Assistant Reproductive Methods Business Application Chapter 8 RMB Exchange Rate