Part Ⅰ Organizing a Professional Trade Show
(展览篇)
Chapter 1 Planning a trade show
(项目策划)
Chapter 2 Undertaking the project
(接受任务)
Chapter 3 Preparation for project marketing
(前期准备)
Chapter 4 Exhibitor acquisition work
(招展工作)
Chapter 5 Push for decision of participation
(催促参展)
Chapter 6 Sales promotion follow—ups
(展台销售跟进工作)
Chapter 7 Follow-up services for exhibitors
(后续参展服务)
Chapter 8 Services for build—up and freight forwarding
(展台搭建和展运服务)
Chapter 9 Media Relations
(媒体公关)
Chapter 10 Registration work on-site
(现场登记工作)
Chapter 11 Reception work during the show
(展期接待工作)
Chapter 12 After-show work
(展后总结)
PartⅡ Organizing a Professional Conference
(会议篇)
Chapter 13 The role of PCOs
(PCO的作用)
Chapter 14 Preparation for an association meeting
(协会会议筹备)
Chapter 15 Speaker and delegates
(演讲者与参会代表)
附录
附录Ⅰ 参考译文
附录Ⅱ 会展业贴士汇总表
后记
