国际商务英文与函电(第2版二十一世纪普通高等院校实用规划教材)/经济管理系列

本书包含国际商务的一些最新知识，着重介绍国际商务业务过程中对外英文函电的写作，包括：商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等章节。

林涛，教授，厦门理工学院。

Unit One Global Economy and Market Globalization Globalization of Markets Phases of Globalization Dimensions of Market Globalization Drivers of Market Globalization Finn-level Consequences of Market Globalization: Internationalization of the Firm''s Value Chain China in Global Economy Vocabulary Unit Two International Business Introduction Activities in International Business The Nature of International Trade The Nature of International Investment Services Trade as Normal Products How does International Business Differ from Domestic Business？ The Four Risks in Internationalization Who Participates in International Business？ Why Should We Study International Business？ Facilitator of the Global Economy and Interconnectedness Contributor to National Economy A Competitive Advantage for the Firm A Competitive Advantage for Us Vocabulary Unit Three Business Letter Writing Writing Principles of Business Letters Layout of Business Letters Letter Forms Semi-indented Letter Style Blocked Letter Style Words and Expressions Commonly Used in Foreign Trade Unit Four Establishing Business Relations Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Case Study Exercises Unit Five Sales Promotion Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Exercises …… Unit Six Enquiries and Replies