综合商务英语(第3册新视界商务英语系列教材)

高伟、于连江主编的《综合商务英语(第3册新视 界商务英语系列教材)》所选话题涵盖经济学、管理 学等主要学科领域，由10个单元构成，主题分别为 Interrnational Orgarlizations、Trade BarTiers、Product Quality、 BusinessLeadership、Business Teamwork、 Business Innovation、Job Satisfactiorl、 CustomerService、Business Competitiorl和 Busness Etiquette。10个主题均采用统一的体例呈 现，共分为五个模块：模块一为名人名言。每单元所 选名人名言均紧扣单元主题，充满人生哲理与商业智 慧，对学生人格的培养和职业素养的养成有很大帮助 。模块二与模块三均为选自近期英美报刊文章及报道 的英文原文，保证了语言和内容的准确性和真实性， 着重提高学生的商务沟通能力、合作能力和创新能力 。模块四为中国文化和世界文化集锦。成对选取中国 文化和世界文化知识，并配有中英文解读与插图，向 学习者呈现中外璀璨文化的精华。模块五为案例分析 。选取与主题相关的国内外商务或文化案例，旨在培 养学生的商业思维和跨文化意识，提高学生分析问题 和解决问题的能力。

Unit I International Organizations Text A Understanding the WTO Text B Xi Calls on BRICS to Oppose ProtectionismLead on Global Issues Chinese and International Culture Tour Case Study Unit 2 Trade Barriers Text A The Basics ofTariffs and Trade Barriers Text B Lower Trade Barriers，Stronger Global Trading System Can Help End Extreme Poverty Chinese and International Culture Tour Case Study Unit 3 Product Quality Text A Elevating Expectations：5 Ways Product Quality Impacts Your Brand Text B Quality Management System Chinese and International Culture Tour Case Study_ unit 4 Business Leadership； Text A Leadership Styles Around the World Text B Ten Traits of Great Business Leaders Chinese and International Culture Tour Case Study Unit 5 Business Teamwork Text A Ten Tips for Better Teamwork Text B Why Is Teamwork Important in the Workplace7 Chinese and International Culture Tour Case Study Unit 6 Business Innovation Text A The Global Innovation Index 2017：The USA，Japan，the UK，China，and India at the Top ofTheir Income Groups Text B Business Model Innovation Chinese and International Culture Tour Case Study Unit 7 Job Satisfaction TextA How to Increase Job Satisfaction——The Pride System Text B Job Satisfaction Chinese and International Culture Tour Case Study Unit 8 Customer Service Text A Customer Relationship Management： Text B Effective Customer Service Tips for Managers Chinese and Intemational Culture Tour Case Study Unit 9 Business Competition； Text A Competition Counts：How Consumers Win When BusineSS Compete Text B Why Is Competition Important for Growth7 Chinese and International Culture Tour Case Study Unit 10 Business Etiquette Text A Business Etiquette in the UK Text B Twelve Business Etiquette Rules Professionals Need to Know Chinese and International Culture Tour Case Study 附录一 Glossary 附录二 TEM-4(2015—2018) TEM-4(2015) TEM-4(2016) TEM-4 (2017) TEM-4(2018) 附录三 References