商务英语导学与实践

秦伟主编的《商务英语导学与实践》以真实商务 情境和商务英语的阅读与视听材料为基础，将商务英 语听、说、读、写、译五项技能训练贯穿于全书各个 模块，为学习者提供了鲜活的语言体验。教材有针对 性地提炼重要商务知识点并进行简明讲解，帮助学习 者习得正确规范的商务英语术语和得体地道的商务英 语表达，体现对单元所学知识的迁移和应用，有效引 导学习者学习基础商务知识，综合运用商务英语语言 进行表达，以期培养学习者商务英语语用能力、沟通 合作意识和跨文化交际能力，提升学习者的英语语言 应用能力和综合素质。

Unit 1 Job Interview Part Ⅰ Detailed Studies of the Texts Text A Tips for Acing a Job Interview Text B Bad Job Interviews: What Went Wrong? Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing Part Ⅴ Listening Practices Unit 2 Business Etiquette Part Ⅰ Detailed Studies of the Texts Text A Business Etiquette for Corporate Events Text B How to Master Business Etiquette it/New Zealand Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing Part Ⅴ Listening Practices Unit 3 Business Travel Part Ⅰ Detailed Studies of the Texts Text A How to Organize a Travel Itinerary Text B International Business Travel -- Dos and Don'ts Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing Part V Listening Practices Unit 4 Business Meeting Part Ⅰ Detailed Studies of the Texts Text A How to Write an Agenda for a Meeting Text B Running Business Meetings Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing \" Part Ⅴ Listening Practices Unit 5 Product and Company Presentation Part Ⅰ Detailed Studies of the Texts Text A How to Create a Powerful Sales Presentation Text B The Perfect Presentation: Materials Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing Part Ⅴ Listening Practices Unit 6 Sales and Marketing Part Ⅰ Detailed Studies of the Texts Text A What Is the Difference Between Marketing and Sales? Text B Powerful Content Marketing Stories Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing Part Ⅴ Listening Practices Unit 7 Business Negotiation Part Ⅰ Detailed Studies of the Texts Text A How to Negotiate a Job Offer Text B How to Know When You Should Walk Away from a Negotiation Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing Part Ⅴ Listening Practices Unit 8 Business Culture Part Ⅰ Detailed Studies of the Texts Text A Culture Is a Firing Offense Text B Doing Business in Canada Part Ⅱ Reading Exercises Part Ⅲ Business Translation Part Ⅳ Business Writing Part Ⅴ Listening Practices 参考答案 参考文献