综合商务英语(第4册新视界商务英语系列教材)

由周红红、王建荣、王小娟主编的《综合商务英 语(第4册新视界商务英语系列教材)》所选话题涵盖 经济学、管理学等主要学科领域，由10个单元构成， 主题分别为BLisiness Communication、Business Negotiation、Takeovers and Meroers、Finance and Banking、Stocks and Bonds、E—commerce、 Risk Management、Corporate Culture、Green Economy、China’s Economy and the World。10 个主题均采用统一的体例呈现，共分为五个模块：模 块一为名人名言。吟诵这些名言妙语，有利于提高学 习者的思维能力和表达能力。模块二与模块三均为选 自近期英美报刊文章及报道的英文原文，保证了语言 和内容的准确性和真实性，着重提高学生的知识水平 、语言表达能力和思辨能力。模块四为中国文化和世 界文化集锦。成对选取中国文化和世界文化知识，并 配有中英文解读，向学习者呈现中外璀璨文化的精华 。模块五为案例分析。选取与主题相关的国内外商务 或文化案例，旨在帮助学习者理解商业运作模式和价 值创造模式及规律，培养学生的跨文化意识，提高学 生分析问题、解决问题的能力。

Unit 1 Business Communication Text A Twelve Secrets of Effective Business Communication Text B Communicating Effectively for Business Chinese and International Culture Tour Case Study Unit 2 Business Negotiation Text A The Art of Negotiating Text B Negotiation Strategy: Seven Common Pitfalls to Avoid Chinese and International Culture Tour Case Study Unit 3 Takeovers and Mergers Text A Mergers and Acquisitions: Understanding Takeovers Text B 2017 Bodes Well for Chinese Takeovers Chinese and International Culture Tour Case Study Unit 4 Finance and Banking Text A On the Way: Chinese Capital's Journey to the World Text B Which Is Better: Saving Money or Paying Down Debt? Chinese and International Culture Tour Case Study Unit 5 Stocks and Bonds Text A Stocks vs. Bonds Text B Where to Put Your Cash While Savings Rates Are Rock-bottom? Chinese and International Culture Tour Case Study Unit 6 E-commerce Text A Making the Most of China's E-commerce Boom Text B What Does the Store of the Future Look Like? Chinese and International Culture Tour Case Study Unit 7 Risk Management Text A Risk Management Text B The Main Types of Business Risk Chinese and International Culture Tour Case Study Unit 8 Corporate Culture Text A Does Corporate Culture Really Matter? Text B Risky Rhetoric: When Personal Opinions Damage Corporate Brands ... Chinese and International Culture Tour Case Study Unit 9 Green Economy Text A Green Economy Text B Rise of Personal Solar Power Chinese and International Culture Tour Case Study Unit 10 China's Economy and the World TextA ABreath of FreshAir Text B How China's Economy Influences the US Chinese and International Culture Tour Case Study 附录一 Glossary 附录二 TEM-8(2015—2017)