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跨商务世界的跨文化沟通/外教社跨文化交际丛书

跨商务世界的跨文化沟通/外教社跨文化交际丛书

  • 字数: 653
  • 出版社: 上海外教
  • 作者: (美)赫纳
  • 商品条码: 9787544635752
  • 版次: 1
  • 开本: 16开
  • 页数: 490
  • 出版年份: 2014
  • 印次: 1
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内容简介
在经济全球化时代,跨文化交际的重要性日益凸 显。了解不 同文化的差异也成为跨国企业避免国际商务合作中的 摩擦和障碍、 进行有效跨文化商务沟通的首要前提。以此为宗旨, 赫纳编著的《跨商务世界的跨文化沟通/外教社跨文 化交际丛书》精选了 世界跨文化交际研究领域的知名专家撰写的20篇精品 文章,从宏 观和微观两个层面阐述了跨文化交际如何影响、引导 和决定世界 商务的方方面面,并针对如何提高跨文化交际能力提 出了中肯有 效的建议。本书对跨文化交际研究者、跨国企业管理 者,以及其 他读者均有极高的参考价值。
目录
General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner Intercultural Communication for a Global Society D. Raylleisey A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen Adapting to a New Culture: An Integrative Communication Theory Young YunKim Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia Cultural Constraints in Management Theories GeertHofstede Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo Gender- Related Differences in Intercultural Communication Andrea Graf Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij Visual Advertising across Cultures PauIMessaris The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman Pragmatic Diversity, Pragmatic Transfer, and Cultural Identity Yuxinjia Hispanic Ad Agencies: Taking the Pulse of Their Market Felipe Korzenny, Maria Garcia Inglessis Brand-Building in the Chinese Social and Cultural Contexts: Characteristics, Trends, and Problems JunhaoHong, Xianhong Chen Is the Chinese Self-Construal in Transition? Nagesh Rao, Arvind Singhal, Li Ren, Jianying Zhang Touring Culture(s): Intercultural Communication Principles and Intemational Tourism Sundae R. Bean, Judith N. Martin

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