商务英语阅读(第4册新视界商务英语系列教材)

孙洪波、闫诣博主编的《商务英语阅读(第4册新 视界商务英语系列教材)》共10个单元，内容涉及商 务沟通、商务谈判、电子商务、风险管理、企业文化 等主题。每个单元都由与主题相关的名人引言、Text A、Text B、Culture Tour、Case Study组成。Text A作为课堂学习的主要内容，Text B以学生的知识延 展为主，Culture Tour主要是拓展学生的中西文化视 野，Case Study讲述与主题相关的真实案例，以促进 学生对课堂知识的学以致用，加深理解。 本书选材专业地道，易于学习与操练。内容丰富 生动、语言真实自然，系统梳理语言交际意念和功能 ，以产出为导向，全面强化商务英语专业基础知识。 培养学生用简单而正确的英语表达思想的能力，同时 训练学生思维的清晰性和表达的逻辑性。

Unit 1 Business Communication Text A Understanding How Culture Affects Communication Text B Communication at the Workplace Chinese and International Culture Tour Case Study Unit 2 Business Negotiation Text A Tactics for Successful Business Negotiations Text B Global Negotiation Preparation Chinese and International Culture Tour Case Study Unit 3 Takeovers and Mergers Text A How Mergers and Acquisitions Can Affect a Company Text B China’s Haier to Buy GE Appliance Business for $5.4 Billion Chinese and International Culture Tour Case Study Unit 4 Finance and Banking Text A Branches Fall as Banking Goes Digital Text B In Fintech, China Shows the Way Chinese and International Culture Tour Case Study Unit 5 Stocks and Bonds Text A The Danger of a Crash Landing in High-flying Stocks, Bonds and Property Text B Connecting China’s Stock Markets to the World Chinese and International Culture Tour Case Study Unit 6 E-commerce Text A Alibaba: Can a Chinese E-Commerce Company Save the American Dream? Text B Uber Slayer: How China’s Didi Beat the Ride-Hailing Superpower Chinese and International Culture Tour Case Study Unit 7 Risk Management Text A Simple Ethics Rules for Better Risk Management Text B Baidu Hits the Reset Button after Cleaning Up Online Advertising Chinese and International Culture Tour Case Study Unit 8 Corporate Culture Text A Six Components of a Great Corporate Culture Text B How Airbnb Is Building Its Culture Through Belonging Chinese and International Culture Tour Case Study Unit 9 Green Economy Text A Clean Energy: Let the Sun Shine Text B Technologies That Can Save the Environment Chinese and International Culture Tour Case Study Unit 10 China’s Economy and the World Text A China’s Economy Is Leading the World Text B The World’s Top Economy: The US vs. China in Five Charts Chinese and International Culture Tour Case Study? Appendix Glossary