商务沟通(第10版清华十三五规划教材)(英文版)

《商务沟通》以目标为导向，向读者提供了在复杂和多变的当代商务环境中进行有效沟通所需要的技能。《商务沟通》实用性强，内容全面，涵盖下述领域：商务沟通基础理论、写作、中性和正面信息、说服性信息、负面信息、规划报告、撰写报告、口头陈述以及就业沟通。

美国康奈尔大学商务沟通学高级讲师，在加入康奈尔大学之前在佳能、路透社和MCI等组织有20年的实践经验。

PART 1 FOUNDATIONS OF BUSINESS COMMUNICATION 1 Understanding Business Communication 1-1 Communicating in Organizations 1-1a Employers' Perspective 1-1b Personal Perspective 1-2 The Components of Communication 1-2a The Communication Model Communication Need Sender Message Audience Response The Dynamic Nature of Communication 1-2b Directions of Communication The Formal Communication Network The Informal Communication Network 1-3 Communication Barriers 1-3a Verbal Barriers Inadequate Knowledge or Vocabulary Differences in Interpretation Language Differences Inappropriate Use of Expressions Overabstraction and Ambiguity Polarization 1-3b Nonverbal Barriers Inappropriate or Conflicting Signals Differences in Perception Inappropriate Emotions Distractions 1-4 Communication Media Choices 1-4a Traditional Communication Channels Traditional Written Communication Traditional Oral Communication 1-4b Technology-Based Communication Media Email, Phone, Voice Mail Instant and Text Messaging Social Media 1-4c Choosing Communication Media 1-4d Convergence of Communication Media 1-5 Potential Legal Consequences of Communication 1-6 Ethicsand Communication 1-6a What Affects Ethical Behavior 1-6b Ethics Pays 1-6c Framework for Ethical Decision Making 1-7 Introducing the 3Ps (Purpose, Process, Product) Model PART 2 DEVELOPING YOUR BUSINESS WRITING SKILLS 4 The Writin8 Process 4-1 An Overview of the Writing Process