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国际商务谈判(理论与实践英文版)

国际商务谈判(理论与实践英文版)

  • 字数: 263
  • 出版社: 经济管理
  • 作者: 编者:杨文华
  • 商品条码: 9787509653197
  • 版次: 1
  • 开本: 16开
  • 页数: 218
  • 出版年份: 2018
  • 印次: 1
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内容简介
杨文华主编的《国际商务谈判(理论与实践英文 版)》详细介绍了国际商务谈判中的基本理论,列举 了谈判中的策略和谈判技巧,详细介绍了跨文化谈判 中的基本技巧和礼仪常识,可作为高等院校的外贸、 酒店管理、 国际企业管理、涉外会计、国际经济与 贸易等专业的英语教材,同时也可作为进出口贸易公 司的工作人员、国际营销人员及与外商打交道的经理 、政府官员的培训教材。另外,介绍了各种实用的商 务活动的特点,内容新颖,案例丰富,有助于进行有 效的商务谈判训l练。通过本教材的学习,学生能够 了解和掌握商务英语谈判的原则和技巧,能够顺利进 行商务沟通。加之配备了丰富的案例分析,可以帮助 学生和从事国际商务谈判的人员或有志于商务谈判的 人士尽快掌握国际商务谈判中的专业英语及其表达方 式,掌握国际商务谈判中的基本技能。
目录
Chapter 1 Fundamentals of Inlernalional Business Negotiation 1.Overview of Negotiation 1.1 What is Negotiation 1.2 The Importance of Business Negotiation 1.3 Characteristics of International Business Negotiation 2.The Four Phases of Business Negotiation 3.The Main Content of Business Negotiation 4.The Principles of Business Negotiation 4.1 Win-Win Concept 4.2 Collaborative Principled Negotiation 4.3 Law of Trust in Negotiation 4.4 Law of Two Level Games Case Study Negotiating with Wal-Mart Buyers Exercises Chapter 2 Choosing the Negotiation Team 1.The Basic Qualities of Business Negotiators 2.The Role of Chief Negotiator 2.1 The Chief Negotiator 2.2 Organizational Qualities of the Chief Negotiator 3.Team Solidarity 3.1 Advantages of Team Negotiation 3.2 Organizational Structure for Negotiators 3.3 How Big Should the Team Be 3.4 The Importance of Team Solidarity 4.Selecting the Member of Negotiation Team 5.How to Assemble Successful Negotiating Team Case Study Bargaining Price with the Chinese Exercises Chapter 3 Preparations for Business Negotiation 1.Establish the Goals for Negotiation 1.1 Principles of Setting Goals 1.2 BATNA 2.Establish Business Relations 2.1 The Necessary Elements in a Correspondence for Establishing Business Relations 2.2 Examples of Correspondence for Establishing Business Relations 3.Explore Ways to Get Information Concerned 4.Gain the Skill of Making a Feasible Negotiation Plan 4.1 Gist of a Negotiation Plan 4.2 Major Contents of a Negotiation Plan 4.3 Examples of Negotiation Plan Case Study Contract Renegotiation with the Chilean Government Exercises Chapter 4 Strategies and Tactics of Business Negotiation 1.Strategies and Tactics 2.The Preparations for Business Negotiation 2.1 Defining the Aims for Negotiation 2.2 Getting Necessary Information

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