商务英语阅读(第3册新视界商务英语系列教材)

由赵淑容、宋君霞主编的《商务英语阅读(第3册 新视界商务英语系列教材)》共10个单元，内容涉及 国际组织、贸易壁垒、产品质量、商业领导、团队精 神、商业创新、客户服务、商业竞争等。本书每个单 元均由Text A、Text B及相关练习组成。Text A侧 重国际商务知识习得，练习题形式主要有篇章理解、 词汇练习、完形填空、翻译等。Text B大多是本土化 商务语篇阅读材料，课后阅读练习由问答题与选择题 组成，侧重学生综合阅读能力的提高。本书具有如下 特色： 选材主题突出时代性； 选材内容兼具国际化和本土化； 强调商务语境下分析、解决问题的实践能力： 兼顾商务知识的专业性和传统文化的普及性。

Unit 1 International Organizations Text A Spurring Global Growth via a New Trade Facilitation Agreement Text B Essentials on AIIB Chinese and International Culture Tour Unit 2 Trade Barriers Text A UK Trade Agreements after Brexit: How to Address Tariffs and Regulatory Trade Barriers Text B Globalization and China Doesn't Stop Here Chinese and International Culture Tour Unit 3 Product Quality Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product Text B How "Made In China" Became Cool Chinese and International Culture Tour Case Study Unit 4 Business Leadership Text A Why Deception Is Probably the Single Most Important Leadership Skill Text B Why Focus-based Leadership Is Important to Huawei's Business Strategy Chinese and International Culture Tour Unit 5 Business Teamwork Text A The Secrets of Great Teamwork Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China Chinese and International Culture Tour Case Study Unit 6 Business Innovation Text A The New Manufacturing Footprint Text B Organizing Your Business for Innovation: Lessons from Alibaba Chinese and International Culture Tour Unit 7 Job Satisfaction Text A When Work Satisfaction Comes from Having Four Jobs Text B Chinese White Collar Suffering Job Burnout Chinese and International Culture Tour Case Study Unit 8 Customer Service Text A Know Your Customers' "Jobs to Be Done". Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions Chinese and International Culture Tour Case Study Unit 9 Business Competition Text A Are Airline Mergers Leading to Higher Air Fares? Text B Business Competition Has Not Gotten Fiercer Chinese and International Culture Tour Unit 10 Business Etiquette Text A Importance of Business Etiquette Text B Business Etiquette Chinese and International Culture Tour Case Study Appendix I Glossary Appendix II TEM-4 (2015-2017)