LIST OF FIGURES AND TABLES
CHAPTER l: INTRODUCTION
1.1 SCOPE OF THE RESEARCH
1.2 RESEARCH OBJECTIVES
1.3 CONTRIBUTION OF THE STUDY
1.4 STRUCTURE OF THE BOOK
CHAPTER 2: LITERATURE REVIEW
2.1 DATA SOURCE OF THE LITERATURE REVIEW
2.2 GENERAL STATUS QUO/TRENDS IN RESEARCH ON EXIT BEHAV-IOUR
2.3 DISCIPLINE-SPECIFIC RESEARCH ON EXIT BEHAVlOUR
2.4 RESEARCH ON INTERNATIONAL EXIT AND FDI FIRMS' EXIT
2.5 CONCLUSION
2.6 SUMMARY
CHAPTER 3: MODEL DEVELOPMENT AND RESEARCH HY-
POTHESES
3.1 FOCUSES OF CURRENT RESEARCH
3.2 THEORETICAL BASES FOR THE CONCEPTUAL FRAMEWORK
3.2.1 The ESP Paradigm
3.2.2 Fit Theory
3.2.3 Dynamic Capabilities Theory and the.Fheory of Competitive Advantage ‘
3.3 CONCEPTUAL FRAMEWORK
3.4 RESEARCH HYPO.THESES
3.4.1 Environmental Factors and International Marketing-mix Strate-gies.
3.4.2 International Marketing Strategies and International Perform-ance
3.5 SUMMARY
CHAPTER 4：RESEARCH DESIGN
4.1 GENERAL RESEARCH DESIGN STRATEGY
4.2 RESEARCH METHODS FOR DATA COLLECTION
4.3 DEVELOPMENT OF THE QUESTIONNAIRE
4.3.1 Specifying the Information Needed
4.3.2 Determining the Content of Individual Questions
4.3.3 Overcoming the Respondent’s Inability and Unwillingness to Answer
4.3.4 Choosing the Question Structure
4.3.5 Choosing the Question Wording
4.3.6 Arranging the Questions in Proper Order
4.3.7 Identifying the Form and Layout
4.4 REVOEWONG THE QUESTIONNAIRE
4 5 ELIMINATING PROBLEMS BY PILOT-TESTING
4.6 REVISING THESUESTIONNAIRE AND IMPLEMENTING THE MAIN STUDY
4.7 ADMINIS了RATION OF THE SURVEY
4.7.1 Defining the Population
4.7.2 Selecting the Sampling Frame
4.7.3 Choosing a Sampling Method
4.7.4 Specifying the Sample Size
4.7.5 Collecting the Data
4.8 PROFILE OF THE SAMPLE
4.9 NON-RESPONSE BIAS
4.10 COMMON METHOD BIAS
4.11 ENDOGENEITY
4.12 SUMMARY
