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商务英语教程(经贸报刊选读篇十二五高等院校商务英语专业精品教材)

商务英语教程(经贸报刊选读篇十二五高等院校商务英语专业精品教材)

  • 字数: 369
  • 出版社: 经济管理
  • 作者: 时秀梅
  • 商品条码: 9787509631218
  • 版次: 1
  • 开本: 16开
  • 页数: 317
  • 出版年份: 2014
  • 印次: 1
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内容简介
时秀梅主编的《商务英语教程(经贸报刊选读篇 十二五高等院校商务英语专业精品教材)》稿共50单 元,内容涵盖企业和社会、产品、营销、生产管理、 人力资源管理、财务管理、电子商务、国际贸易等诸 多领域,针对阅读中的难点,每单元结尾有Notes( 注释)加以说明,便于读者掌握工商词汇和术语。本 书稿可供高校工商管理、涉外经济贸易及商务英语等 专业使用,也可作为英语专业的阅读教材,帮助学生 获取企业运作和国际贸易等知识。
作者简介
时秀梅,女,辽宁大连人。大连外国语大学应用英语学院副教授,经济学博士,中央财经大学跨国公司管理博士后。1996年毕业于辽宁师范大学,获文学学士学位:2007年毕业于东北财经大学。获经济学硕士学位:2008年进入中央财经大学商学院攻读跨国公司管理专业博士学位。师从著名学者王巾英教授,主修跨国公司管理、中国涉外经济理论与政策研究:2009年11月至2011年12月获国家留学基金委资助在美国加州大学欧文分校(University of California Irvine)做访问学者,主要研修跨国企业的跨文化管理;2012年6月获中央财经大学经济学博士学位。自1996年参加工作以来,一直在高校从事与商务英语专业相关课程的教学和科研工作。主要研究方向为跨国公司管理、商务英语、广告语言修辞等。目前已在《经济纵横》、《科研管理》等国内外学术期刊发表论文40篇;出版《跨国公司跨文化管理研究》、《商务英语阅读》等教材和专著20余本:出版译著4部;主持或参与国家级、省部级等教研与科研项目8项。
目录
Unit 1 The Great Austerity Shell Game Unit 2 Joining the 500 Club Unit 3 The Home Buying Process for First Time Buyers Unit 4 China Prepares to Liberalise Finance as Hedge Funds and Estate Agents Salivate Unit 5 Does UK Need to Restrict Credit to Avoid More Boom and Bust? Unit 6 Promoting Trade in All Possible Ways Unit 7 Managing Global Millennials: Put Your Stereotypes Aside Unit 8 YouTube Triggers Comments Debate as It Alters Policy Unit 9 The Best Time to Buy This Year Unit 10 Why Bluetooth Use Is on the Rise Unit 11 Davos Faces Up to Weak Growth and Rising Inequality Unit 12 Did Obama Lie About Healthcare Reform or Just Omit a Cmcial Detail? Unit 13 The Housing Dilemma Unit 14 How Big Data Is Changing the Cost of Insurance Unit 15 Online Auctions: How to Get the Best Deals Unit 16 Fear Fades as Stocks Rally Unit 17 Real Economy Faces Real Challenges Unit 18 More Investment, More Woes? Unit 19 Online Shopping Gala Sets Records Unit 20 China Is Reaching Its Tipping Point Unit 21 Make-R-Yourself: The Rise of the Micro-Manufacturers Unit 22 A Lesson from Germany: What Lies Behind Its Manufacturing Success Unit 23 UK Looks Ill-Prepared If a Global Currency War Breaks Out Unit 24 2013 Has Been Another Horrible Year for Hedge Funds Unit 25 Bitcoin: The Future of Money or Flash in the Pan? Unit 26 Charter Takes Rejected Time Warner Cable Bid to Investors Unit 27 Growth-Stock Investing: Lessons from the Pros Unit 28 What Can We Learn from the Depression? Unit 29 Silk Road Resurrection Unit 30 Why the I% Should Pay Tax at 80% Unit 31 An Economic Boost Unit 32 China Can't Be a Global Innovation Leader Unless It Does These Unit 33 Unthinkable? Five Radical Ways to Stop the Economic Slump Unit 34 How Gadget Accessory-Makers Must Battle for Orders Unit 35 Hydrogen: The Car Fuel of the Future? Unit 36 Investors Look to Japan After Decades in the Doldrums Unit 37 Make the Most of a Polarizing Brand Unit 38 Post-Crash Economics: Some Common Fallacies About Austerity Unit 39 Sowing the Seeds of Sustained Growth Unit 40 The Coming Changes Unit 41 The Solution That Cannot Be Named Unit 42 Time to Reduce Dollar's Hold Unit 43 Why Printing Money Is a Fool's Paradise Unit 44 Why the World's Technology Giants Are Investing in Africa Unit 45 Why This Earnings Season Is So Critical for Stocks Unit 46 Ways Mutual Fund Investing Is Different Now Unit 47 Swiss Divided as 1 : 12 Executive Pay Referendum Nears Unit 48 China Trade Forecast Report-HSBC Global Connections Unit 49 Deflation Fears Stalk Eurozone as Spain Reports Fall in Prices Unit 50 How Do Game Companies Share Massive Files? Bibliography

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