商务英语(高等学校十二五规划教材)

张卫莉、艾小娟主编的《商务英语》是经管类专 业英语教材，内容选自近年欧美管理类英文原著及特 定相关领域的理论前沿论文，选文语言地道，覆盖面 全。本书共有12个单元，涵盖了管理伦理、战略管理 、管理创新与组织发展、知识管理、跨文化管理、人 力资源管理、财会管理、运营管理、管理信息系统、 逆向物流衍生金融工具与拍卖理论等主题。 《商务英语》可作为各类大专院校的经济管理类 专业本科生的教学用书，也可作为经济管理类研究生 (含MBA)的教学参考书。此外，本书亦可作为从事经 济管理实务或对其感兴趣的人士拓展视野，掌握经济 管理知识，提高专业语言技能的自学教材和参考书。

Unit 1 TextEthics and Business Ethics：A General View ExercisesExtensive Reading~How Does Ethics Work in Ecosystem Protection? Reference Translation of the Main Text：第一单元伦理学和商业伦理：一种普遍看法 Reference Answer Unit 2 Text：Strategic ManagementExercises Extensive Reading：McDonald’s Plan to Win Reference Translation of the Main Text：第二单元战略管理 Reference Answer Unit 3 Text：The Why,Whaf and How ofMangement lrmovation Exercises Extensive Reading：The Case for Innovation and Talent Management Reference Translation of the Main Text第三单元管理创新的缘由、内容以及方式 Reference Answer Unit 4 Text：Knowledge Sharing Exercises Extensive Reading：Customer Participation in Service Innovation Reference Translation of the Main Text：第四单元知识共享 Reference Answer Unit 5 Text：Cross-culture and Its Implication on Management Exercises Extensive Reading：Hofstede’s Cultural Dimensions：A Useful Cultural Analysis Model Reference Translation of the Main Text：第五单元跨文化及其对管理的启示 Reference Answer Unit 6 Text：Human Resource Managemem and Competitive Advantage Exercises Extensive Reading：Implement a Successful Performance Management Process Reference Translation of the Main Text：第六单元人力资源管理与竞争优势 Reference Answer Unit 7 Text：Conceptual Framework ofAccounting Theory Exercises Extensive Reading：Examining the Differences between United States Generally Accepted Accounting Principles(USGAAP)and International Accounting Standuds(IAS)：Implications for the Harmonization of Accounting Standards Reference Translation of the Main Text：第七单元会计基本理论架构 Reference Answer Unit 8 Text：A Global View of Operations Exercises Extensive Reading：Service Operations Reference Translation of the Main Text：第八单元全球视野下的运作管理 Reference Answer Unit 9 Text：Management Information System Exercises Extensive Reading：ERP Plans and Decisionsupport Reference Translation of the Main Text：第九单元管理信息系统 Reference Answer Unit 10 Text：Reverse Logistics：Definition and Scope Exercises Extensive Reading：Reverse Logistics is the Key for Remanufacturing and a Sustainable Development Reference Translation ofthe Main Text：第十单元逆向物流：定义与范围 Refefence Answer Unit 11 Text：Financial Derivatives Exercises Extensive Reading：Understanding the Risks Reference Translation of the Main Text：第十一单元衍生金融工具 Reference Answer Unit 12 Text：Auction Theory Exercises Extensive Reading：A New Online Auction：Swoopo Reference Translation of the Main Text：第十二单元拍卖理论 Reference Answer 参考文献