Chapter 1 Introduction to the Course
1.1 Textbook at a Glance
1.2 Structure of Each Chapter
1.3 Level of the Textbook
1.4 Course Structure
1.5 Teaching and Learning Strategies
1.6 Assessment Details
1.7 Teaching Plan
Chapter 2 Tour Guiding: Its Origin,Growth and Future
2.1 Beginning of the Story
2.2 Development of the Story
2.3 Breakthrough of the Story
2.4 Continuance of the Story
2.5 Prospects of the Story
Chapter 3 Practical Insights into Tourist Guide
3.1 Career Definition
3.2 Classification of Tourist Guides
3.3 Roles of Tourist Guide
Chapter 4 Qualification and Training
4.1 Qualification
4.2 Certification
4.3 Licensing
4.4 Training
Chapter 5 Legal and Ethical Issues in Tour Guiding
5.1 Legal Requirement
5.2 Code of Practice
5.3 Ethical Obligations
Chapter 6 Job Description of Guiding Group
6.1 Tour Manager
6.2 Tour Operator
6.3 Tour Leader
6.4 Tour Escort
6.5 Local Tour Guide
6.6 On-Site Guide
Chapter 7 Essential Steps for Guiding
7.1 Pre-Tour Arrangement
7.2 Meeting the Group
7.3 Checking-in the Hotel
7.4 Conducting the Tour
7.5 Other Services
7.6 Seeing the Group Off
7.7 After Service Settlement
Chapter 8 Presentation Techniques
8.1 Voice Projection, Diction, Microphone Use, Breathing Techniques
8.2 Eye Contact and Body Language
8.3 Style and Vocabulary
8.4 Required Language Skills
Chapter 9 Communication Techniques
9.1 Interpersonal Skills
9.2 Stress Management
9.3 Time Management
Chapter 10 Group Management
10.1 Group Types
10.2 Group Development
10.3 Positioning of the Group
10.4 Risk Management
10.5 Conflict Management
Appendix
参考文献
