Unit 1
Part Ⅰ
A. What Is Exporting?
B. The Importance of Export Trade
Part Ⅱ
A. Export Market Research
B. Variables in Marketing
Part Ⅲ
A. Exporting Procedures （1）
B. Exporting Procedures （2）
Part ⅣThe World of Humor
Unit 2
Part Ⅰ
A. Some Special Terms in Export Trade
B. Importance of Export Pricing
Part Ⅱ
A. Setting Export Prices - Cost Considerations
B. Long Champ Makes Big China Strides
Part Ⅲ
A. Business Inquiries （1）
B. Business Inquiries （2）
C. Business Inquiries （3）
Part ⅣThe World of Humor
Unit 3
Part Ⅰ
A. Foreign Investment （1）
B. Foreign Investment （2）
Part Ⅱ
A. Investment Wisdom from Warren Buffet
B. Investment Environment
Part Ⅲ
A. Establishing Joint Ventures
B. Preferential Policies
Part Ⅳ The World of Humor
Unit 4
Part Ⅰ
A. Stock
B. Stock Market
Part Ⅱ
A. Stock Value and Indexes
B. Risk Investment
Part Ⅲ
A. Warren Buffett - Ace Stockpicker
B. George Soros - The Man Who Moves
Market
Part Ⅳ The World of Humor
Unit 5
Part Ⅰ
A. Stock Exchange
B. A Bull and a Bear Market
Part Ⅱ
A. Understand the Stock Market
B. How to Start an Investment
Part Ⅲ
A. How to Be a Successful Stock Investor
B. Stock Market Tips
Part Ⅳ The World of Humor
Unit 6
Part Ⅰ
A. What Is Insurance?
B. Insurance Is a Necessity
Part Ⅱ
A. Buying Insurance
B. Health Insurance
Part Ⅲ
A. Questions to Expect When Applying for
Insurance
B. Insurance Companies
Part ⅣThe World of Humor
Unit 7
Part Ⅰ
A. Life Insurance Basics
B. Property Insurance Companies
Part Ⅱ
A. How to Buy Good Health Insurance
B. Travel Insurance
Part Ⅲ
A. Screen Out Good Insurance Risks from
Poor Ones
B. Tips for Buying Insurance
Part ⅣThe World of Humor
Unit 8
Part Ⅰ
A. Promotion Strategies
B. A Promoting Project
Part Ⅱ
A. Giving Business Presentations （1）
B. Giving Business Presentations （2）
Part Ⅲ
A. A Sales Presentation （1）
B. A Sales Presentation （2）
Part Ⅳ The World of Humor
Test One
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Unit 9
Part Ⅰ
A. Why Is Finance Important?
B. Financial Market
Part Ⅱ
A. The Problem of Inflation
B. Dollars in the World Market
Part Ⅲ
A. Credit Cards
B. Shanghai's Financial Industry
Part ⅣThe World of Humor
Unit 10
Part Ⅰ
A. Stock Market's Miracle Man
B. Seeking the Gold Apple
Part Ⅱ
A. Steve Jobs
B. Giorgio Armani
Part Ⅲ
A. Forbes Rich List - World's Billionaires in 2011
B. Founder of the Google Search Engine
Part ⅣThe World of Humor
Unit 11
Part Ⅰ
A. Rail Freight and Road Transport
B. Ocean Freight and Air Freight
Part Ⅱ
A. Physical Distribution
B. Containerization
Part Ⅲ
A. Mode of Transportation
B. Shipping Goods
Part ⅣThe World of Humor
Unit 12
Part Ⅰ
A. Shipping with an Expert
B. Easy Steps to Preparing Your Package
Part Ⅱ
A. Background of DHL Worldwide Express
B. Choosing Shipping Options
Part Ⅲ
A. Introduction of DHL-Sinotrans
B. Philosophies of DHL-Sinotrans
Part ⅣThe World of Humor
Unit 13
Part Ⅰ
A. What Is E-commerce?
B. What Is A Weber?
Part Ⅱ
A. Sales of Real Estate on the Internet
B. How to Make Money on the Internet?
Part Ⅲ
A. Email Marketing Tips
B. Email Marketing for Your Online Business
Part Ⅳ The World of Humor
Unit 14
Part Ⅰ
A. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade Status
B. Hunting Down the Unfaithful
Part Ⅱ
A. Remittance Business Grows
B. Arbitration Thrives in China
Part Ⅲ
A. New Firm Sells Bargains
B. Clubs Teach Kids Investment
Part Ⅳ The World of Humor
Unit 15
Part Ⅰ
A. Cross-cultural Negotiations
B. The Concept of "Face"
Part Ⅱ
A. Cross-cultural Negotiating Tips
B. Different Negotiating Styles
Part Ⅲ
A. Negotiating in Japan
B. A Negotiation
Part Ⅳ The World of Humor
Test Two
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Part Ⅴ
