UNIT 1 经济改革
Text A Rebalancing the Economy
Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China
UNIT 2 经济学
Text A Market Economy
Text B Rapid Growth to Sustain 20 Years
UNIT 3 WTO世界贸易组织
Text A WTO--A General Introduction
Text B Principles of the Trading System
UNIT 4 国际贸易
Text A General Introduction to International Trade
Text B Multinational Corporation
UNIT 5 营销
Text A The Marketing Concept
Text B The Product Life Cycle
UNIT 6 金融
Text A International Finance
Text B The World Bank
UNIT 7 保险
Text A History of Insurance
Text B Types of Insurance
UNIT 8 股份、股票与股市
Text A Lessons from the 1987 Crash
Text B Stock
UNIT 9 投资
Text A Investment Basics
Text B Investment
UNIT 10 商务管理
Text A How to Build a Winning Team
Text B You Have to Make Them Love Their Jobs
UNIT 11 广告
Text A Advertising
Text B Media Selection for Advertisements
UNIT 12 企业文化
Text A AMD Culture Motivates the World
Text B Corporate Culture
UNIT 13 商务谈判
Text A Learn the Basics of Business Negotiation
Text B Tips to Successful Business Negotiation
UNIT 14 外汇
Text A Foreign Exchange
Text B Spot Transactions and Forward Transactions
UNIT 15 知识产权
Text A Protect Your Intellectual Property Rights
Text B China's IPR Regime
UNIT 16 商务合同
Text A Essentials of Making a Business Contract: The Legal Ties That Bind
Text B Is This a “Business” Contract？
GLOSSARY
