中国旅游景区管理模式研究(英文版)/中国旅游学术推广文丛

邹统钎，为北京第二外国语学院旅游管理学院教授，毕业于南京大学商学院企业管理专业，获得管理学博士学位，中国人民大学商学院博士后。北京市高校教学名师， 优秀青年教师。先后在美国夏威夷大学旅游学院(1995-1996)、澳大利亚昆士兰大学旅游学院(2006.2-8)做访问学者和客座教授。重点研究领域：旅游开发、战略管理与旅游思想史。 王向宁，北京第二外国语学院副教授，多年从事英语专业和旅游会展专业的教学和研究。曾作为高级访问学者赴美国休斯顿大学希尔顿酒店管理学院学习旅游、会展管理。与美国学者合作出版专著《会展管理》、《酒宴管理》。译著有《世界旅游指南一一马来西亚》、《旅游业成本控制》、《旅游营销学》、《旅游学通论》，教材《旅游英语选读自学辅导》等。2001—2002年参与北京市饭店英语等级考试大纲的制订及相关教材的编写。

Chapter One Introduction Chapter Two Fundamental Theories of Resource Economy and Experience Economy Section One Resource Economy: Sustainability Outlook Section Two Experience Economy: Tourism Experience Theory Section Three The Evolution Theory of Tourist Attractions Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions Section One A Common Feature of the Current Successful Modes Co-existence of Multi Sectors Section Two Symbiosis Helping Form Compact Communities of Tourist Attractions Section Three Key Elements for a Successful Tourism Scenic Spot Section Four New Orientation of Competition: the Competition Between Natural Environment and Social Environment Chapter Four Heritage Management Model--The Preservation and Development of Placeality Section One Tenet of Heritage Tourist Attractions Section Two Placeality--Core of Heritage Tourist Attractions Management Section Three The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity Section Four Comprehensive Techniques and Measures of Maintaining Placeality Section Five Placeality Interpretation and Exhibition: Developing and Interpreting Section Six Direction of Placeability Transformation Chapter Five Theater and Stage Model--Flow Experience Section One A Desire Model of "Four-two-three" Section Two Tourist Attractions as Funstribe: I Show,Therefore I Am Section Three Design Principles of Experience Tourism Section Four The Allocation of Refreshing Activity: Extreme Sports as an Example Section Five Some Cases of Experience Design in Tourist Attractions Chapter Six Standardization Management--Green, Classification and Demonstration Management Section One Ecolabel Management Section Two Classified Management--AAAA Scenic Resort Standards Section Three Demonstration Management Chapter Seven Management System Reform Section One Review of the Existing Management System Section Two Challenges Faced by Existing Management Systems Section Three The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralization and Decentralization Section Four Review on the Alternative Project Section Five Proposals on Management Reform of Heritage Resorts--the Theory of "Centralization and Decentralization"