Unit 1 Business Ideas Text A 7 Ways to Discover a Winning Business Idea Text B Nation’s E-commerce Villages Herald Rural Transformation Chinese Values Unit 2 Business Shareholders Text A What Is a Corporate Board of Directors? Text B Rights of Shareholders in China Chinese Values Unit 3 Career Development Text A Would You Refuse a Promotion to Stay in a Job You Love? Text B Opting for a Career of Good Taste Chinese Values Unit 4 Employee Training Text A 10 Tricks for Cutting Training Costs Text B National Security High on Customs’ Agenda as New Hires Head to Mainland for Training Chinese Values Unit 5 Employee Motivation Text A Motivate Employees: 9 Helpful Tips Text B How to Inspire & Motivate Chinese Employees Chinese Values Unit 6 Job Satisfaction Text A How to Find the Job You Want and Learn What You Need to Know Text B Innovation Boosts Vocational Success Chinese Values Unit 7 Marketing Text A Marketing Is All around Us Text B 3R Food Industry Sees Great Potential in Chinese and Overseas Markets Chinese Values Unit 8 Brands Text A Brand Equity Text B Pinduoduo’s US Storefront Makes Big Splash Chinese Values Unit 9 Advertising Text A Advertising Text B Policy Targets Product Endorsements Chinese Values Unit 10 Promotion Text A Create a Successful Promotion Text B Chinese NEVs Expected to Zoom in 2023 Chinese Values Appendix I Glossary Appendix II TEM-4 ( 2015–2018）
