跨境电子商务英语(高等院校十三五电子商务系列规划教材)

本书选材广泛，涉及跨境电子商务概述，创建成功的 跨境电子商务战略，中国跨境电子商务五大平台的比较， 在线市场的比较：亚马逊、沃尔玛和阿里巴巴，建立虚拟 商店，在亚马逊上卖东西，如何撰写产品描述，购物车软 件概述，定价策略如何让社交媒体成为跨境电子商务的推 动力，电子支付的工作原理，网络银行安全，售后服务， 客服聊天机器人，亚马逊SEO，保护电子商务网站免受黑客 攻击和欺诈的方法，第三方物流概述，数据分析在电子商 务业务中的优势，人工智能在电子商务中的作用等方面的 内容。本书编者有近20年的行业英语教学与图书编写经验 ，书中内容设置与课堂教学的各个环节紧密切合，支持备 课、教学、复习及考试等教学环节。另外，本书还配有PPT 、教学大纲、参考答案、音频文件等资料。

Unit 1 Text A Cross-Border E-commerce Overview New Words Phrases Abbreviations Reference Translation Text B Chinese Cross-Border E-commerce Overview New Words Phrases Writing Method Guide Exercises Unit 2 Text A How to Create a Successful Cross-Border E-commerce Strategy New Words Phrases Reference Translation Text B The Dos and Don’ts of Cross-Border E-commerce New Words Phrases Abbreviations Writing Method Guide Exercises Unit 3 3 Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China New Words Phrases Reference Translation Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba New Words Phrases Abbreviations Writing Method Guide Exercises Unit 4 Text A Build Your Virtual Store New Words Phrases Abbreviations Reference Translation Text B 10 Things You Need to Start Selling Online New Words Phrases Abbreviations Writing Method Guide Exercises Unit 5 Text A Selling on Amazon New Words Phrases Abbreviations Reference Translation Text B Amazon Seller Central and Amazon Vendor Central New Words Phrases Abbreviations Writing Method Guide Exercises Unit 6 Text A How to Write Product Descriptions New Words Phrases Reference Translation Text B Shopping Cart Software Overview New Words Phrases Abbreviations Writing Method Guide Exercises Unit 7 Text A Pricing Strategy New Words Phrases Reference Translation Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce New Words Phrases Abbreviations Writing Method Guide Exercises Unit 8 Text A How Electronic Payment Works