商务英语阅读(第1册新视界商务英语系列教材)

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Unit 1 Introducti、on to Business Text A Motives and Functions of a Business Text B How Your Small Business Can Sell in China Today Chinese and International Culture Tour 阅读技巧提示 Unit 2 Successful Business People Text A The Eeaderghip Wisdom ofWarren Buffett Text B What Drives China’S Success? Chinese and’International Culture Tour 阅读技巧提示 Unit 3 Markets Text A Understanding Marketing Text B Huawei’S Commitment in Europe Brings Win-winResults Chinese and International Culture Tour 阅读技巧提示 Case Study Unit 4 Companies Text A How Corporate Growth Is Killing the Economy Text B Corporate Social Responsibility in China：Good for Business Is Good for Us Chinese and International Culture Tour 阅读技巧提示 Unit 5 Employees Text A Developing Employees’Strengths Boosts Sales，Profit，and Engagement Text B Millennial Workers Force Factory Rethink in China Chinese and International Culture Tour 阅读技巧提示 Case Study Unit 6 Products Text A What the Product Is Text B The Name Game Chinese and International Culture Tour 阅读技巧提示 Unit 7 Customers Text A Chinese Consumers：From Noodles to Poodles Text B Customer Empowerment and the Rising Power of Consumers Chinese and International Culture Tour 阅读技巧提示 Case Study Unit 8 Work and Life Text A Improving Work—Life Balance Text B The WOrk-life Balance Dilemma in China Chinese and Intemational Culture Tour 阅读技巧提示 Unit 9 Culture Text A How Culture Impacts Local Business Practices Text B My Understanding on Chinese Business Culture Chinese and Intemational Culture Tour 阅读技巧提示 Case Study UIlit 10 BUSiness EthiCS