国际商务英语(第3版高等院校经济管理系列教材)

孙莹主编的《国际商务英语(第3版高等院校经济 管理系列教材)》共四部分：第一部分是 INTRODUCTION(绪论)，主要介绍了一些国际贸易活动 中常见的国际知名银行和国际经济组织；第二部分是 INTERNATIONAL MARKETING(国际市场营销)，主要介 绍了参与国际贸易必备的营销知识；第三部分是 PRACTICE OF INTERNATIONAL BUSINESS(国际贸易实 务)，按国际贸易程序介绍了整个国际贸易谈判磋商过 程；第四部分是BUSINESS CONTRACT MAKING(商务合 同写作)，主要介绍商务合同及商务合同的写作。每一 部分都配有相应的阅读材料供读者阅读，可以提高读 者的阅读能力并扩大知识面。第一部分和第二部分还 附加了一些Business Tips，为读者参与商务活动提 供了一定的技巧；第三部分国际贸易实务部分增加了 对话及口语的练习，以帮助读者提高口语及应用能力 ；第四部分插入了详细的机电设备进出口合同和知识 产权许可合同文本，以供读者参阅。

Module 1 INTRODUCTION Chapter 1 The World Renowned Banks 1.1 Citigroup 1.2 Dai - Ichi Kangyo Bank 1.3 JPMorgan Chase 1.4 Bank of America 1.5 Barelays Bank 1.6 Hang Kong and Shanghai Banking Corp. Ltd. 1.7 Bank of China 1.8 Bank of Montreal 1.9 Swiss Bank Corp 1.10 First Interstate Bankcorp 1.11 Standard Chartered Bank 1.12 Deutsche Bank 1.13 Bank of England Reading Material Exercises Business Tip: Business Meeting Chapter 2 International Economic Organizations 2.1 Comprehensive Economic Organizations 2.2 Organizations in Trade 2.3 Organizations in Finance Reading Material Exercises Business Tip: Business Lunch Module 2 INTERNATIONAL MARKETING Chapter 1 Introduction to Marketing Reading Material Exercises Business Tip: Making a Client Wait Chapter 2 Analysis of Market Environment 2. 1 Background of Market Environment 2.2 Relevant Knowledge Reading Material Business Tip: Learn about the Art of Gifting Chapter 3 Market Research 3.1 Pre - knowledge 3.2 Theory of Marketing Business Tip: Express Yourself through Your Business Card Chapter 4 Market Segmentation, Targeting and Positioning 4.1 Introduction 4.2 Relevant Knowledge Reading Material Exercises Business Tip : Negotiating Tip Chapter 5 The Marketing Mix 5.1 4P's 5.2 Promotional Mix Chapter 6 Channels of Distribution 6.1 Channels of Distribution 6.2 Wholesaling Business Tip: Conversational Tip Chapter 7 Marketing for E - commerce 7.1 Marketing for E - commerce 7.2 Relevant Knowledge Reading Material Module 3 PRACTICE OF INTERNATIONAL BUSINESS Chapter 1 Establishing Business Relations 1.1 Pre - knowledge 1.2 Correspondence 1.3 Dialogues Exercises Reading Material Chapter 2 Inquiries and Offers 2.1 Pre - knowledge 2.2 Correspondence 2.3 Dialogues Exercises Reading Material Chapter 3 Counteroffers 3.1 Pre - knowledge 3.2 Correspondence 3.3 Dialogues Exercises Reading Material Chapter 4 Shipment 4.1 Pre - knowledge 4.2 Correspondence 4.3 Dialogues Exercises Reading Material Chapter 5 Insurance 5.1 Pre - knowledge 5.2 Correspondence 5.3 Dialogues Exercises Reading Material Chapter 6 Terms of Payment 6.1 Pre - knowledge 6.2 Correspondence 6.3 Dialogues Exercises Reading Material Chapter 7 Conclusion of Business 7.1 Pre - knowledge 7.2 Correspondence 7.3 Dialogues Exercises Module 4 BUSINESS CONTRACT MAKING Chapter 1 Concept of Business Contract 1.1 Theory of Business Contract 1.2 Relevant Knowledge Reading Material Exercises Chapter 2 Tips for a Business Contract 2.1 Tips to Create Business Contract 2.2 Tips for Business Contract Drafting 2.3 Tips for Business Contract Reviewing 2.4 Tips for Business Contract Negotiating 2.5 Tips for Business Contract Signing Exercises Reading Material 参考答案 参考文献