大学商务英语综合教程(3学生用书第2版)

杨翠萍、蔡莉主编的《大学商务英语综合教程（ 3学生用书第2版）》选材涵盖当今国际经济贸易和商 务的重要领域，时效性强、典型性高、语言地道。 教程板块设计突出国际商务知识的传授与英语技 能提高的有机结合，注重培养学生的实际应用能力。 每个单元重点讨论、分析一个商务专题，由“导入活 动”“阅读活动”“商务实践”和“专业扩展”四部 分组成。各部分内容的设计与编写坚持了操作性与挑 战性并重的原则，以保持学生的学习热情和自觉实践 的积极性。其中的“商务实践”板块围绕单元主题， 参照各种真实的商务交际情景，为学生设计了灵活多 样的商务英语口头与书面交际的任务，是本教程的一 大特色。本教程配套精美教学课件，为教师课堂教学 提供帮助。课件下载路径：ftp:、 ftp.tup.tsinghua.edu.cn。 本教程适合大学商务英语专业的学生及BEC （Business English Certificates）等商务英语考 试的备考人员使用。

Unit 1 Careers Lead-in Reading: The Four Stages of the Modern Career Revisited Business Practice Relevant Extension Unit 2 Entrepre neurship Lead-in Reading: Optimism Knows No Slowdown Business Practice Relevant Extension Unit 3 Business Planning Lead-in Reading: Planning Success Business Practice Relevant Extension Unit 4 Product Quality Lead-in Reading: Beware the Product Death Cycle Business Practice Relevant Extension Unit 5 Public Relations Lead-in Reading: Winning th PR Wars Business Practice Relevant Extension Unit 6 Corporate Culture Lead-in Reading: The Cult of Three Cultures Business Practice Relevant Extension Unit 7 Employee Motivation Lead-in Reading: It’s Payback Time Business Practice Relevant Extension Unit 8 Management Lead-in Reading: Shaping Strategy in a World of Constant Disruption Business Practice Relevant Extension Unit 9 Merger & Acquisitions Lead-in Reading: Why eBay Is Buying Skype Business Practice Relevant Extension Unit 10 Investment Lead-in Reading: Driven to Collaboration Business Practice Relevant Extension 附录1 Glossary 附录2 Phrases & Expressions 附录3 Writing File