商务英语口语/东方剑桥应用英语系列

由孟建国主编的《商务英语口语》编写充分考虑 教学对象、教学过程，注重教学模式、教学方法的创 新，针对语言知识到交际能力的转化设计听说训练活 动。本教材共分为12个单元，内容涉及国际商务主要 活动和环节，每单元由课前准备、听、说、读、译、 词汇、句型重点、练习等组成。每单元的听、说、读 、译活动有机结合，突出职场环境下语言交际能力的 培养。学生通过情景模拟不同商务活动实践，语言技 能和商务知识同时得到提升。本书编排紧凑合理，内 容丰富实用，语言难易得当，练习紧扣主题，结合商 务交际场景，循序渐进，学以致用，从而提高学生的 综合职业素养。

Unit 1 Establishing Business Relations Lesson 1 Meeting New Clients Lesson 2 Retaining Regular Clients Lesson 3 Entertaining the Clients Unit 2 Traveling on Business Lesson 1 Making an Airline Reservation Lesson 2 At theAirport Lesson 3 In the Hotel Unit 3 Telephoning Lesson 1 I'd Like to Speak to Mr. Jackson Lesson 2 Would You Care to Leave a Message? Lesson 3 Telephone Interview Unit 4 Negotiating Terms of Trade I Lesson 1 Negotiating Quality and Quantity of Commodity Lesson 2 Products and Plants Lesson 3 Price Negotiation Unit 5 Negotiating Terms of Trade Ⅱ Lesson 1 Packing Lesson 2 Transportation Lesson 3 Insurance Unit 6 Exploiting Oversea Market Lesson 1 Market Research Overseas Lesson 2 Marketing Overseas Lesson 3 Trade Fair Overseas Unit 7 Entry and Exit Administration Lesson 1 Passport and Visa Lesson 2 Residence Certificate Lesson 3 Residence Administration Unit 8 Foreign Trade Procedures Lesson 1 Banking Lesson 2 Inspection Lesson 3 Contract Unit 9 Exhibition Service Lesson 1 Pre-exhibition Lesson 2 Attending the Exhibition Lesson 3 After the Exhibition Unit 10 Human Resource Management and Leader's Vision Lesson 1 Human Resource Management Lesson 2 Leader's Vision " Unit 11 Financial Management and Project Management Lesson 1 Financial Management Lesson 2 Project Management Unit 12 Market Development of Small and Medium Enterprises (SMEs) and Effective Teamwork Lesson 1 Market Development of Small and Medium Enterprises (SMEs) Lesson 2 Effective Teamwork