国际展会实务（双语版）

\"本书将理论与实践相结合，构建以展览会流程为导向的教学内容体系，融合多学科知识、语言沟通技巧，力求使学生成为满足社会需求的复合型、应用型人才。 本书共设10个单元，前设知识精讲、学习目标，每个单元包括3篇文章，其中第1篇为精读材料，第2、3篇文章为泛读材料，教师在教学过程中可根据课时灵活掌握。本书的练习以提高学生的专业知识能力和英语语言能力为出发点，分为简答题、选择题、翻译题、句子释义题、函电写作、案例分析题等。本书还在每个单元最后增加了常用展会情景对话练习、思政园地、拓展知识等。 本书可作为高等院校会展管理、商务英语、国际经济与贸易类专业学生的教材，也可作为其他专业和社会各类人员学习国际展会知识的教材或者参考书。\"

崔翔勇，男，汉族，硕士研究生学历，高级翻译，美国普渡大学访问学者，河北经贸大学、科技大学等高校客座教授，联合国ITC（国际贸易中心）认证的国际贸易企业发展与管理咨询师、培训专家，美国会展咨询有限公司中国首席代表，河北爱德会展服务有限公司高级顾问，合众跨境信息科技河北有限公司CEO。1996年至2017年曾在河北省贸促会展览部任职，在60多个国家和地区组织过500余场次展览会，相继出版《出国展览实务》《国际贸易操作实务》《跨境电商产品描述英文写作》等。

UNIT 1 TRADE FAIRS 展会知识 Reading 1 Trade Fairs as Part of the Marketing Mix Reading 2 Aims of Participation in Trade Fairs Reading 3 Manning the Stand ENGLISH FOR WORKPLACE COMMUNICATION UNIT 2 PREPARING A TRADE FAIR 展会知识 Reading 1 Step-by–Step Guide to Successful Trade Show Preparation Reading 2 Preparing Sales Literature and Exhibit Reading 3 Effective Advertising for Your Trade Show Booth ENGLISH FOR WORKPLACE COMMUNICATION UNIT 3 ATTENDING A TRADE FAIR 展会知识 Reading 1 Lead, Follow, or Get Out of the Way Reading 2 How to Quantify Your Target Audience Reading 3 Made to Measure: A Conversation with Joe Federbush ENGLISH FOR WORKPLACE COMMUNICATION UNIT 4 FLOWING UP A TRADE FAIR 展会知识 Reading 1 Best Practices: How to Convert Leads with Trade Show Follow-up Reading 2 Prompting and Responding to Sales Enquiries Reading 3 Preparing the Export Order for Distribution ENGLISH FOR WORKPLACE COMMUNICATION UNIT 5 GLOBAL EXHIBITION INDUSTRY 展会知识 Reading 1 German Exhibition–Number One Worldwide Reading 2 Exhibition Venues in the United States Reading 3 Global Exhibitions Day: Industry Needs to Promote its Positive Impact on UK Trade ENGLISH FOR WORKPLACE COMMUNICATION UNIT 6 WORLD FAMOUSE TRADE FAIRS 展会知识 Reading 1 The Inspired Home Show Reading 2 The National Hardware Show Reading 3 Restart for the Automotive Aftermarket: Automechanika Frankfurt ENGLISH FOR WORKPLACE COMMUNICATION UNIT 7 PROTECTION OF INTELLECTUAL PROPERTY RIGHTS AT EXHIBITIONS 展会知识 Reading 1 UFI Recommendations for the Protection of Intellectual Property Rights Reading 2 Messe Frankfurt Against Copying-Our Initiative for Protecting Your Reading 3 How Exhibitors Can Protect Their Intellectual Property at Trade Shows ENGLISH FOR WORKPLACE COMMUNICATION UNIT 8 BUDGETS IN TRADE FAIR 展会知识 Reading 1 Let's Make a Deal Reading 2 This Old Exhibit: How to Refresh a Tired Booth Reading 3 Downsizing ENGLISH FOR WORKPLACE COMMUNICATION UNIT 9 BASIC KNOWLEDGE ABOUT TRADE FAIRS 展会知识