Unit 1 The Marketing Mix
Unit 2 SWOT Analysis
Unit 3 Marketing Strategy
Unit 4 Marketing Ethics
Unit 5 Marketing Environment
Unit 6 Legal Aspects of Marketing
Unit 7 Marketing Research
Unit 8 New Product Development
Unit 9 Product Life Cycle
Unit 10 Branding
Unit 11 Market Segmentation
Unit 12 Customer Needs
Unit 13 Customer Loyalty
Unit 14 Customer Relationship Management
Appendix A Glossary
