跨境电商实用英语(21世纪高职高专规划教材)/跨境电子商务系列

王琼主编的《跨境电商实用英语(21世纪高职高 专规划教材)》涵盖跨境电商概述、跨境电商平台介 绍、跨境电商售前／售中／售后服务等内容。全书由 五个单元组成，每个单元又细分成若干章节，从 Warming-up、Passage Reading、Mini-Project等 方面深入解读语言点和知识点。 本书紧跟跨境电商行业发展的最新动态，强调前 瞻性和实用性，提供了内容新颖的素材和形式多样的 练习，融入了大量跨境电商行业的核心词汇和常用表 达，讲解充实、咧句丰富、图文并茂，增强了学习过 程的创新性、真实性和趣味性。 本书中的丰富案例均来自行业活动中真实的文本 材料，并贯穿整个跨境电商活动过程的重要环节，旨 在将语言学习与跨境电商专业知识紧密联系起来，实 现教学内容与跨境电商行业工作内容的无缝对接。 编者们根据跨境电商企业的工作流程、典型工作 任务设计本书中的各练习环节。以学生为中心，创造 逼真的跨境电商英语学习情境，鼓励师生互动和学生 间的互动，在多样化的实战练习中注重语言的实际应 用，旨在提高学生的英语沟通能力和分析处理问题能 力。

Unit 1 Overview of Cross-border E-commerce Chapter 1 Concept and Characteristics of Cross—border E-commerce Chapter 2 The Significance of Cross-border E-commerce Chapter 3 Cross-border E-commerce Development in China Chapter 4 Customer Service of Cross-border E-commerce Unit 2 Introduction to Main Cross-border E-commerce Platforms Chapter 1 Alibaba．com Chapter 2 AliExpress Chapter 3 Amazon PlatfOrm(B281 Chapter 4 Amazon Platform(B2C) Chapter 5 DHgate Chapter 6 E-commerce PlatfOrms in Different Countries Unit 3 Pre-sale Services of Cross．border E-commerce Chapter 1 Store Description Chapter 2 Title Description Chapter 3 Product Description Chapter 4 PIatfOrm—inside Marketing Chapter 5 SNS Marketing Chapter 6 SEO＆SEM Unit 4 On-sale Services of Cross．border E-commerce Chapter 1 Product Information Inquiry Chapter 2 Payment Chapter 3 Price Negotiation Chapter 4 Product Packaging Chapter 5 Shipment and Delivery Unit 5 After-sales Services of Cross-border E-commerce Chapter 1 Disputes and Complaints Chapter 2 Comments on PrOduct／Service Chapter 3 Customer Maintenance Chapter 4 Consumer Habits and Characteristics of Major Countries(I) Chapter 5 Consumer Habits and Characteristics of MaiOr Countries(Ⅱ) Appendices Appendix I Products Catalogues 商品分类名称中英文对照 Appendix lI The Introduction to the Countries that the Belt and Road I nitiative I nvolves “一带一路”沿线国家介绍 参考文献