Unit 1 Marketing Steps and Marketing Mix 2
Unit 2 SWOT Analysis 16
Unit 3 Market Research and Analysing Data 30
Unit 4 Unsolicited Offers 48
Unit 5 Promotional Correspondence 64
Unit 6 The Purpose and History of Advertising 78
Unit 7 Advertising Media 94
Unit 8 Product Placement,Sponsorship and Trade Fairs 108
Unit 9 Analysing Adverts 112
Unit 10 Applying for a Job 134
